From the YouGov profiler, we learn that a typical audience member of Krept & Konan would generally be female around the age of 18-24, that would often be based in London.
YouGov gather possible aspects of the audience's demographics, Lifestyle, Personality, Brands, Entertainment, Online, and their interest in Media.
It is important that we research target audiences in order to adapt our product to appeal to them. Researching target audiences help focus the content marketing, and allow the product to be successful. From the media section of the YouGov profiler, we learn that the audience of Krept and Konan is typically online for 36-40 hours, meaning that it is important that the artist can engage with the audience in order to form a connection with the audience via social media. This means it is also important to promote new music/ music video via social networking in order for them to reach the audience and be successful. It is also important that we promote the artist in magazines and newspapers, as this section also mentions that a typical audience member reads this form of media.
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